Extreme brightness, extraordinarily beautiful colors

Brings out the depth and detail in every scene. With extreme brightness and astonishing contrast, our TV delivers truly exhilarating pictures that are sure to entertain and delight all.

Remarkable contrast

Experience a new era in contrast. With a unique local dimming algorithm, XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast.

Over a billion vivid, real-world colors

See the world’s colors with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Unmatched realism with XR Processor™

Powered for precision. Our XR Processor™ features a scene recognition system that detects and analyzes data with flawless accuracy, then optimizes the picture for ultimate realism.

Crystal clear pictures. Refined and real.

Rediscover detail. XR Clear Image uses a custom database to intelligently convert your favorites to near 4K. Noise is minimized by XR Clear Image through zone division and dynamic frame analysis.7